Sachin tendulkar, the great Indian Cricket batsman, is all set to enter the premises of internationally acclaimed wax museum Madame Tussauds in London after his Indian counterparts like the great Amitabh Bachhan, Shah-Rukh Khan, Aiswarya Rai Bachhan, Salman Khan and Kapil Dev. He will accompany legendary cricketrs like Viv Richards, Shane Warne and Brian Lara in the form of a wax figure and also join in the ranks of renowned World sportsmen like Zinedine Zidane, David Beckham, Tiger Woods, Mohammed Ali, etc.
However, is this really a great honour and calls for a celebration for every Indian?
In my opinion, the answer is a big 'NO'. First of all, Madame Tussauds, established by Marie Tussaud is only a museum. The selection of the celebrities is faulty as i can't understand the omission of world known great players like Maradona. On the other hand, it has relatively new and comparatively unproven British players' wax figures like Wayne Rooney! Again on one hand, it celebrated the success of Arsène Wenger, who is the manager of Arsenal from 1996 with 57% winning percentage and on the other, they omitted Sir Alex Ferguson who is with Manchester United from 1986 till now with over 58% winning percentage! One also fails to understand the selection of Micheal Owen instead of several time FIFA player of the year winner Christiano Ronaldo or a certain Ronaldo of Brazil. Therefore, I consider the system as a faulty one which only considers the popularity, not the greatness. Otherwise, how relatively less talented and comparatively unproven British players get the nod ahead of some greats in that particular sport only?
The answer is simple. The museum invests and makes money in the name of tourism, fee and auction, which is a very big industry in developed countries like UK. They just try to earn some big bucks by selling the name of the celebrities like Sachin Tendulkar as the Indians living in UK or Europe or the travellers to Britain certainly will go to the museum to see their heroes’ sculpture. In lieu, they pay money as royalty to the celebrities. By doing this, they ensure a continuous life long income for the museum.
Therefore, this is a business and nothing distantly related to Sachin's greatness or Sachin being honoured by the UK people. We, as Indians, tend to be very much happy by a little appraisal from the white people. But, do not make a mistake here as the authorities of Madame Tussauds are only doing business. Otherwise, if they really want to honor great people, then why on the earth they did not cement a place for global legends like Don Bradman, Diego Armando Maradona, Pete Sampras, Vishwanathan Anand or a certain Gary Kasparov till date? Their business strategy is like consider the people who have the maximum fan following in their respective countries and consequently, in the World also. Count on their talent and name, as their fans would come to know about the Madame Tussauds and when they visit UK, they will definitely make a trip to the museum which would generate money for the museum. This also helps the museum to garner free publicity all over the world. The decision to choose a talent from which part of the World do matter also, i guess. As Indian team is booming, they choose Sachin - the great Indian sportsman ever. All because of Business through selling his image!
Friends, I am not against the Madame Tussauds or Britain. I only protest the evil mentality of Indians who tend to be influenced by these sorts of clever tactics of people and consider this as a honor for the whole country, without knowing the full story as happened in the case of 8 Oscar winning British Movie 'Slumdog Milleniere' recently.
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